Why is the Kraken so famous?

Could you explain why the Kraken is so highly regarded in the world of cryptocurrencies? I've heard its name mentioned frequently, but I'm not entirely sure why it holds such a prominent position. Is it because of its advanced technology, its secure trading platform, or its diverse range of services? Or is it simply because of its long-standing reputation in the industry? I'd appreciate it if you could provide a detailed explanation.