How to buy bitcoin in Switzerland?

As a finance professional, I'm often asked about the intricacies of investing in cryptocurrencies. One common inquiry I receive is, "How does one buy bitcoin in Switzerland?" The process, while relatively straightforward, requires a few key steps. Firstly, one must identify a reputable cryptocurrency exchange that operates in Switzerland, such as Swissquote or Bitstamp. Secondly, setting up an account with the chosen exchange typically involves providing personal identification details and proof of address. Once the account is verified, funding it with Swiss francs or another supported currency is the next step. Finally, using the exchange's platform, one can purchase bitcoin at the current market rate. It's important to note that the process may vary slightly depending on the exchange chosen and individual circumstances.