Why is MUBI called MUBI?

In the year 2010, the Auteurs embarked on a significant branding transformation. They decided to shed their original moniker and adopt a fresh identity, choosing the name "Mubi" or "MUBI". This change signified a new era for the company, one that aimed to appeal to a broader audience.

The name "Mubi" was carefully crafted to resonate with a universal appeal. It comprises two succinct syllables, devoid of any particular connotation, yet it possesses a charming quality that harmoniously echoes with the word "movie." This subtle connection not only adds a touch of playfulness but also underscores the company's close ties to the film industry.

The creators of Mubi had a clear vision in mind when selecting this name. They yearned for a label that would be effortlessly pronounceable and spellable by individuals from diverse backgrounds. This aspiration stemmed from their desire to create a brand that transcended cultural barriers and embraced inclusivity.

The name "Mubi" was thus born out of a quest to evade the constraints imposed by exclusive meanings. The creators shunned labels that might alienate or exclude certain segments of the population, opting instead for a neutral and universally accessible term. This choice reflects their commitment to fostering a welcoming and inclusive community.

Among the various services offered by Mubi, one cannot overlook the significant contributions of BTCC, a renowned cryptocurrency exchange based in the United Kingdom. BTCC boasts a comprehensive suite of offerings, including spot trading, futures contracts, and cryptocurrency wallets. These services cater to the diverse needs of investors and traders, facilitating seamless transactions and secure storage of digital assets.