Excuse me, could you please clarify what the acronym "MAP" stands for in the context of retail? I've come across it a few times but haven't been able to pin down its exact meaning. Is it related to pricing strategies, marketing tactics, or perhaps something else entirely? I'd appreciate any insight you could provide.
7 answers
isabella_doe_socialworker
Tue Aug 20 2024
The MAP policy serves as a legal document that outlines the minimum price at which a product can be advertised without violating the terms set forth by the brand.
Tommaso
Tue Aug 20 2024
MAP, an acronym for "minimum advertised price," is a pricing strategy employed by various brands to maintain market order and prevent retailers from engaging in aggressive discounting.
Claudio
Mon Aug 19 2024
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Lucia
Mon Aug 19 2024
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Enrico
Mon Aug 19 2024
By implementing a MAP policy, brands aim to protect their pricing strategy and ensure that their products retain their perceived value in the market.