What is the most famous motorcycle brand?

Could you please enlighten me on the identity of the most renowned motorcycle brand in the world? I'm genuinely curious to know which marque has captured the hearts and minds of enthusiasts globally, and why it stands out from the rest. Is it the iconic design, the unparalleled performance, or the rich heritage that sets this particular brand apart? I'm eager to learn more about the company's journey to becoming the most famous motorcycle brand in the world.