Why is Aptos replacing Calibri?

Microsoft has unveiled a new typeface designed by Matteson, incorporating a subtle humanist touch. The company believes this approach adds warmth and personality to the font, setting it apart from others in the market.

According to Microsoft's 2023 announcement, Matteson had a specific vision for the typeface's tone and appeal. He aspired for Aptos to resonate with a wide audience, reminiscent of the universally adored late NPR newscaster Carl Kasell.

Kasell's voice was known for its soothing yet informative quality, making him a staple in many households. Matteson aimed to capture this essence in Aptos, ensuring the font conveyed a sense of trustworthiness and professionalism.

Additionally, Matteson sought inspiration from another renowned figure in media – Stephen Colbert, the host of The Late Show. Colbert's wit and astute observations have garnered him a loyal fan base, and Matteson wanted Aptos to embody a similar level of intelligence and insight.

By blending these two distinct personas, Matteson has created a typeface that is both approachable and insightful. Aptos is poised to become a go-to choice for a wide range of design projects, from corporate branding to personal projects.