How do most people use AR currently?

Augmented Reality (AR) has emerged as a prominent technology, with its applications spanning across various sectors. While smartphone games, mixed-reality headsets, and heads-up displays (HUDs) in automotive windshields are the most recognizable consumer AR products, its potential extends far beyond entertainment and personal use.

Marketing is another area where AR has found significant applications. Brands can use AR to create engaging and interactive campaigns that captivate consumers' attention. For instance, customers can use their smartphones to scan products and view 3D models or virtual demonstrations, making the shopping experience more exciting and informative.

In the healthcare industry, AR is revolutionizing surgical procedures. Surgeons can now overlay digital images of the patient's internal organs on their real-time view, enhancing precision and reducing the risk of errors. This technology is also being utilized for medical training, allowing students to practice complex procedures in a safe and controlled environment.

The public safety sector is also leveraging AR to improve emergency response times. Law enforcement agencies can use AR glasses to access real-time data and maps, enhancing situational awareness and facilitating coordination among teams. Additionally, AR can assist in forensic investigations by reconstructing crime scenes and analyzing evidence.

The gas and oil industry is another beneficiary of AR technology. Engineers and technicians can use AR to visualize complex equipment and systems, facilitating maintenance and repairs. This technology also aids in the planning and execution of drilling operations, reducing downtime and improving overall efficiency.