Did Coke buy Celsius?

Celsius Network, a prominent player in the energy drink market, secured a pivotal distribution agreement with Pepsi in the year 2022. This strategic partnership marked a significant milestone for Celsius, as it unlocked avenues for swift and efficient international expansion.

The collaboration with Pepsi, a globally recognized brand, not only bolstered Celsius's reach but also underscored the company's growing influence in the beverage industry. It served as a testament to Celsius's commitment to delivering innovative and health-conscious products to consumers worldwide.

Beyond the distribution arrangement, Pepsi's investment of 8.5% ownership in Celsius further solidified their alliance. This equity stake underscored Pepsi's confidence in Celsius's potential and aligned their interests, fostering a collaborative environment for mutual growth.

For Celsius and its shareholders, this partnership represented a game-changer. It not only accelerated Celsius's global expansion plans but also bolstered its financial standing, attracting more investors and partners to the company's fold.

Among Celsius's strengths lies its diverse product offerings and innovative approach to marketing. However, the partnership with Pepsi undoubtedly catapulted the brand to new heights, enhancing its credibility and recognition on a global scale.