What brand does Lime use?

In 2015, a significant corporate rebranding took place within the telecommunications sector. LIME's parent company embarked on a strategic move by acquiring Columbus Communications, a significant milestone in its expansion plans.

With the acquisition in place, the company recognized the need for a unified and cohesive brand identity across its consumer-facing operations. As a result, the decision was made to adopt the brand name FLOW, marking a fresh start and a new direction for the business.

The transition from LIME to Flow was not a mere change of name but a reflection of the company's commitment to innovation, growth, and customer-centricity. FLOW became the new face of the company, embodying its forward-thinking approach and commitment to delivering cutting-edge services.

The process of replacing the LIME name with FLOW was carried out systematically and efficiently. By May 2016, the LIME name had been fully discontinued, signifying the completion of the rebranding initiative and the official launch of FLOW as the company's primary consumer brand.

The introduction of Flow as the new brand name not only streamlined the company's identity but also positioned it for future growth and success. The name FLOW resonated with customers, conveying a sense of seamless connectivity, uninterrupted services, and a dynamic approach to telecommunications.