What is the target market for COS?

According to Business of Fashion's 2020 report, COS is focusing its efforts on individuals who prioritize simplicity and modernity in their daily lives. This target audience values clean lines, timeless designs, and a streamlined approach to personal style.

COS's collections often feature neutral color palettes, minimal branding, and versatile pieces that can be mixed and matched effortlessly. This aligns perfectly with the lifestyle preferences of their target consumers, who seek clothing that is both stylish and functional.

Beyond clothing, COS's overall aesthetic extends to its store design and marketing strategies. The brand's stores are characterized by clean lines, minimal decorations, and a focus on showcasing the products themselves. This creates an environment that resonates with their target market's appreciation for simplicity and modernity.

In recent years, the fashion industry has seen a shift towards minimalist and modern aesthetics. Reflecting this trend, COS, a renowned fashion brand, has identified a specific demographic as its target market.

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