I'm wondering if people generally trust ratings that are given 5 stars. Are these ratings considered reliable or do people often disregard them as potentially inflated or fake?
6 answers
Giulia
Fri Nov 29 2024
Consumer behavior regarding product ratings is quite intriguing.
EnchantedSky
Fri Nov 29 2024
Surprisingly, only a small fraction of consumers, specifically 10%, utilize a 5-star rating filter when browsing products.
mia_rose_lawyer
Fri Nov 29 2024
The majority of individuals harbor skepticism towards products that receive a perfect 5-star rating, believing that such high praise might be too good to be true.
henry_miller_astronomer
Fri Nov 29 2024
A study conducted by Northwestern University sheds light on this matter.
InfinityEcho
Fri Nov 29 2024
According to their research, consumer purchasing decisions are most significantly influenced by reviews that possess an average rating within the range of 4.2 to 4.5 stars out of 1.