I heard about this Celsius distribution deal and I'm curious to know more about it. Could someone explain what it is and how it works?
7 answers
Dreamchaser
Tue Dec 10 2024
On Tuesday, March 26th, an SEC filing was issued which contained important information.
AndrewMiller
Tue Dec 10 2024
The filing outlined an amendment to the distribution deal covering the US market.
PulseWind
Tue Dec 10 2024
PepsiCo has been distributing Celsius' products since August 2021.
Giuseppe
Tue Dec 10 2024
This amendment could potentially impact the terms of the original agreement.
Giulia
Tue Dec 10 2024
The announcement of this deal also revealed that PepsiCo, the owner of Pepsi Max, had acquired an 8.5% stake in Celsius.