How old is the Nike Swoosh?

During her time at the university, Davidson was approached by Phil Knight, an accounting instructor who also happened to be the co-founder of a nascent shoe company. Knight had a vision for his company and sought a distinctive logo to represent it.

The famous Nike “Swoosh” logo has a rich history dating back to 1971. It was conceptualized by Carolyn Davidson, a talented graphic design student enrolled at Portland State University. This logo has become synonymous with the Nike brand and is recognized globally.

Blue Ribbon Sports, as the company was originally named, may not have had the most catchy moniker, but it was the beginning of a groundbreaking venture. Knight recognized the potential of the athletic footwear market and set out to create a brand that would resonate with consumers.

Davidson's design for the Nike logo perfectly encapsulated the dynamic and energetic spirit of the brand. The “Swoosh” is a sleek and modern symbol that has stood the test of time, evolving only slightly since its inception.

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