LimeWire Sets to Relaunch as NFT Marketplace

LimeWire has announced that it is relaunching as an NFT marketplace in May. And it has completed a private sale of its new token as it prepares to relaunch as an NFT marketplace.

The platform, once known for allowing millions of people to download movies and music illegally — has raised $10.4 million.

Kraken Ventures, Arrington Capital, Crypto.com Capital and deadmau5 were among the investors. DAO Jones — a group of investors from the music industry that counts Steve Aoki among its members — also took part.

LimeWire says it “will use these funds and strong connections within the crypto and music industry to grow our team, extend partnerships, support artists and curate high-quality content.”

Kraken Ventures partner Akshi Federici said LimeWire is “uniquely positioned to increase participation in digital collectibles within the music industry,” adding:

“As artists perform for live audiences again, positioning NFTs as exclusive backstage passes or access to unreleased content will become an invaluable avenue to strengthen direct engagement and loyalty with fans.”

Crypto.com added that it believes the opportunities offered by the NFT market aren’t being fully realized at present.

Those who hold LMWR tokens will be able to reduce trading fees and access exclusive perks. In future, they’ll also be able to vote on which artists end up being featured on the marketplace. A public token sale is due to take place later this year.

Making NFTs Mainstream

LimeWire’s new co-CEOs — Paul and Julian Zehetmayr — said “there couldn’t be a better name to take NFTs mainstream.” They argued that LimeWire has “such amazing brand equity and such a great following,” especially among consumers in their 20s and 30s.

They also told that they don’t believe artists will refuse to work with the site out of principle, despite a judge concluding that LimeWire caused “irreparable harm” to the industry — and countless millions of dollars in losses.

“We haven’t really seen too much skepticism, even from the music industry. And we’ve been talking to artists and labels for the last three months. And the overall feedback we’re getting is extremely positive. Most artists that are popular right now used the platform themselves in their teenage years. They kinda have a nice relationship with the brand in general.”

LimeWire aims to make it easier for newcomers to NFTs, without the need for a crypto wallet, and users will be able to buy collectibles directly via credit card, bank transfer and other fiat gateways thanks to the website’s close partnership with payment platform Wyre.

The company wants to double down on NFT’s community in a unique way, allowing artists to open up communication channels within LimeWire to directly engage with their most loyal group of fans and buyers.