Why do people like Celsius drink?

Why do individuals find themselves drawn to consuming Celsius, a beverage that has gained significant popularity in recent times? Could it be the promise of a unique flavor profile that sets it apart from other drinks? Or is it the potential health benefits, such as the claimed ability to boost metabolism and support weight loss, that make Celsius so appealing? Perhaps it's the convenience of having a ready-to-drink option that aligns with active lifestyles. Additionally, could the marketing strategies employed by Celsius play a role in its widespread appeal, appealing to those seeking a beverage that not only tastes great but also aligns with their health and wellness goals?