Is Tao popular in China?

I'm curious to know, is Tao a popular concept or entity in China? Given its roots in Chinese philosophy and culture, I would assume it holds some significance, but I'm not entirely sure about its prevalence in modern society. Is Taoism widely practiced or studied there? Are there any notable figures or movements associated with Tao in contemporary China? And if so, how does it compare to other spiritual or philosophical traditions in the country?