Why did hippo stop selling?

I'm curious to know, why did Hippo, a popular cryptocurrency exchange platform, suddenly cease selling its services? Was it due to a change in market conditions, regulatory pressures, or perhaps internal issues within the company? Did users experience any difficulties or withdrawal issues prior to the halt in operations? It's important for the community to understand the reasons behind such a significant move, as it can have implications on the broader cryptocurrency landscape. Can you shed some light on the matter?