What is the oldest chewing gum brand?

Could you tell me, what exactly is the oldest chewing gum brand that has been around for quite some time? I'm curious to know if there's a particular brand that has stood the test of time and remained popular among gum enthusiasts. Perhaps there's a brand with a rich history and fascinating origins that has continued to innovate and adapt to changing tastes over the years. It would be fascinating to learn about the story behind this long-lasting chewing gum brand and how it has managed to maintain its popularity for so long.