Could you elaborate on the reasons behind REI's current struggles? Are there any specific
market conditions or industry trends that are contributing to their difficulties? Is there a lack of innovation or adaptability in their business model? Additionally, have there been any missteps or mismanagement decisions that have hindered their progress? It would be interesting to understand the root causes of their challenges and how they plan to address them in the future.
5 answers
Eleonora
Fri Sep 13 2024
Unfortunately, the challenges persisted, and later in the same year, REI was forced to make further reductions, eliminating an additional 275 positions.
Claudio
Fri Sep 13 2024
The situation continued to deteriorate, and in January of this year, REI announced yet another round of job cuts, this time affecting 357 employees.
Emanuele
Fri Sep 13 2024
The pandemic had significantly bolstered the outdoor-gear market, leading to a surge in sales. However, this momentum began to fade in 2022, posing challenges for retailers like REI.
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Fri Sep 13 2024
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GangnamGlamour
Fri Sep 13 2024
REI struggled to adapt to the shifting market landscape, which resulted in a series of difficult decisions. In early 2023, the company embarked on its first significant round of layoffs, cutting 167 jobs.