Does TikTok pay for likes?

The correlation between likes and views is undeniable. A video that garners numerous likes is likely to have been watched by a significant audience, as liking a video inherently implies viewing it.

By focusing on increasing viewership, TikTok creators can indirectly boost their like count, ensuring they're well-positioned to benefit from the platform's payment structure.

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TikTok, the popular video-sharing platform, operates on a unique monetization model. Rather than compensating creators based on the number of likes they receive, TikTok pays out based on viewership.

For those accustomed to optimizing for likes, this shift in incentives may initially seem disheartening. However, it's essential to reframe one's perspective to understand the underlying logic.