Why did Aldi and Trader Joe's split?

The brothers' business venture had been flourishing for several years, with their stores expanding across various locations. However, their harmonious partnership faced a significant challenge in 1961.

The root of the disagreement stemmed from a crucial decision regarding the product offerings in their stores. Specifically, the question of whether or not to introduce cigarettes for sale ignited a heated debate between the two brothers.

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Karl, known for his conscientious approach to business, vehemently opposed the idea of selling cigarettes in Aldi. His concerns were grounded in the belief that the presence of such a tempting and easily concealable item could potentially attract shoplifters.

On the other hand, his brother saw the sale of cigarettes as a lucrative opportunity to expand the store's product range and increase revenue. This differing perspective led to a rift in their once-united vision for the business.