Does Amazon still own Blink?

As part of its Blink development strategy, Amazon has positioned the brand as a cost-effective option for home security. This has allowed Blink to compete effectively in the crowded market, attracting customers who are looking for reliable security solutions without breaking the bank.

Amazon made a significant move in the smart security camera market by acquiring Blink in 2017. This acquisition was a strategic one, as Blink specialized in creating affordable and efficient security cameras.

After acquiring Blink, Amazon worked diligently to develop the brand further. The company focused on expanding Blink's product line, ensuring that it offered a range of indoor and outdoor security cameras to suit various needs.

In addition to Blink's security cameras, Amazon has also introduced the Video Doorbell, another key product in its smart home security offerings. The Video Doorbell allows homeowners to see and speak with visitors, adding an extra layer of security and convenience.

Recently, Amazon announced a new addition to the Blink line-up: the $40 Blink Floodlight Cam. This product combines the functionality of a security camera with a powerful floodlight, providing an additional layer of deterrence and visibility for homeowners.