I'm curious about TikTok's business model. How does the platform generate revenue to cover its expenses and make profits? What are the main sources of income for TikTok?
5 answers
mia_anderson_painter
Tue Dec 10 2024
TikTok generates revenue by charging businesses and brands for advertising on its platform.
Elena
Mon Dec 09 2024
These advertisements are utilized by companies to promote their products or services to a wider audience.
TaekwondoMasterStrength
Mon Dec 09 2024
The platform offers various ad formats that cater to different advertising needs.
Michele
Mon Dec 09 2024
Advertisers are required to pay based on the number of impressions, clicks, or other engagement metrics.
LucyStone
Mon Dec 09 2024
This pricing model ensures that TikTok earns money in proportion to the effectiveness of the advertisements.