Could you please clarify the ownership relationship between Husqvarna and KTM? As two renowned brands in their respective fields, I've often heard them mentioned in the same breath, but I'm not entirely sure if there's a direct corporate link. Is Husqvarna, a leading manufacturer of outdoor power equipment, owned or affiliated with KTM, a renowned motorcycle manufacturer? If so, could you elaborate on the nature of this relationship and how it has impacted both companies? I'm particularly interested in understanding if there are any synergies or cross-branding initiatives between the two.
6 answers
Alessandra
Tue Jun 25 2024
In 2013, KTM AG, the owner of Husaberg, embarked on a significant acquisition.
CryptoAlchemy
Tue Jun 25 2024
This acquisition involved Husqvarna Motorcycles, a brand that once held a prominent position in the motorcycle industry.
Maria
Mon Jun 24 2024
The purchase marked a reunification of sorts, bringing together two halves of the original Husqvarna brand that flourished in the 60s and 70s.
EchoSeeker
Mon Jun 24 2024
With this acquisition, Husqvarna Motorcycles regained its rightful place in the market, returning to its glorious origins.
Arianna
Mon Jun 24 2024
The brand's iconic Swedish blue, yellow, and white colour scheme was reinstated, symbolizing its return to prominence.