Why do companies accept crypto?

In recent years, we've witnessed a surge in the number of companies accepting cryptocurrencies as a form of payment. But why is this trend gaining momentum? Could it be the appeal of decentralized finance, offering an alternative to traditional banking systems? Or is it the potential for reduced transaction costs and faster settlement times? Could it be the global reach of cryptocurrencies, allowing businesses to tap into new markets and customer bases? Or perhaps it's the novelty factor, with companies eager to stay ahead of the curve and demonstrate their technological prowess? As a finance professional, I'm intrigued to delve deeper into the reasons behind this trend. So, why do you think companies are increasingly accepting cryptocurrencies?