Why do investors like convexity?

Why do investors consistently show a preference for convexity in their portfolios? Is it because convexity provides a unique advantage in mitigating risk, allowing for greater returns during times of market volatility? Or does it simply offer a more attractive risk-reward profile compared to traditional investments? Understanding the appeal of convexity and how it can benefit investors is crucial in navigating the complex world of cryptocurrency and finance. Can you elaborate on the key factors that make convexity so attractive to investors?