Why do middle class people buy luxury items?

Why is it that middle class individuals, who often have to balance their budgets carefully, choose to purchase luxury items? Is it a desire for status and recognition among their peers? Or perhaps it's a way to reward themselves for their hard work and dedication? Additionally, could it be that these individuals see luxury items as an investment, believing that their value will appreciate over time? Whatever the reason, the trend of middle class individuals buying luxury items seems to be on the rise, leaving many to wonder about the motivations behind these purchases.