How does Google make money if it's free?

It's a common misconception that Google is a free service. But how does the tech giant actually make money? The answer lies in its advertising model. Google's search engine is the most popular in the world, and it uses this vast user base to display ads that are relevant to users' search queries. Advertisers pay Google to display their ads, and Google shares a portion of this revenue with its partners who help distribute the ads. Additionally, Google also offers a range of other services like Gmail, Google Maps, and YouTube, which generate revenue through ads and premium subscriptions. So, while Google's services may be free to use, the company still manages to generate significant revenue through its advertising-based business model.