What are the 5 A's in business?

In the Act stage, customers make the decision to purchase the product or service, based on their assessment of its value and relevance to their needs.

Philip Kotler's five stages of the customer journey offer a comprehensive framework for marketers and sales professionals to understand and cater to customers' evolving needs.

The Advocacy stage represents the customer's satisfaction with their purchase, leading them to recommend the product to others and potentially become a brand ambassador.

The Awareness stage marks the beginning of the customer's engagement with a product or service, where they become aware of its existence.

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