What is the best greeting for sales?

When it comes to sales, one might wonder what the best greeting is to use in order to make a positive impression on potential customers. Is it better to go with a formal greeting such as "Good morning, how may I assist you today?" Or should one opt for a more casual approach, like "Hey there, what brings you in today?" It's important to consider the context of the situation and the type of customer you're dealing with. In a professional setting, a formal greeting may be more appropriate, while in a more relaxed environment, a casual greeting could help to build rapport. Ultimately, the goal is to make the customer feel welcome and valued, so finding the right greeting that strikes the right balance can be key to success in sales.