Is AMP owned by Pepsi?

Mountain Dew Amp, also known simply as Amp, is a popular energy drink brand under the umbrella of PepsiCo, a global leader in beverages and snacks. Since its inception in 2001, Amp has gained a loyal following among consumers seeking a refreshing and invigorating beverage.

In addition to its traditional energy drink offerings, Amp has also ventured into other product categories, such as energy shots and flavored sparkling water, further expanding its reach and appeal.

Initially, Amp Energy was marketed as an extension of the iconic Mountain Dew soft drink brand, leveraging its established reputation and recognizable branding to introduce a new product category to the market.

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The decision to position Amp under the Mountain Dew umbrella allowed PepsiCo to tap into the brand's already established consumer base, while also appealing to a broader audience interested in energy drinks.