Why are ecommerce companies embracing cryptocurrency?

In recent years, we've witnessed a growing trend of ecommerce companies embracing cryptocurrency as a payment option. Could you elaborate on the key factors driving this shift? Is it purely a matter of staying ahead of the curve, or are there more practical benefits for merchants and consumers alike? From reduced transaction costs and increased payment speed to enhanced security and access to new markets, how are cryptocurrencies reshaping the ecommerce landscape? I'd appreciate your insights into this evolving trend and its potential implications for the future of digital commerce.