How to create a brand identity for a crypto business?

Could you elaborate on the key steps to establish a distinctive brand identity for a cryptocurrency business? Understanding the market landscape and target audience is crucial, but how can one ensure their brand stands out amidst the intense competition? What branding elements, such as a unique logo, tagline, or visual identity, should be prioritized? And how can storytelling techniques be employed to resonate with potential investors and users? Moreover, how important is consistency in branding efforts, and how can a crypto brand build trust and credibility over time? I'd appreciate insights into these aspects and practical strategies for creating a memorable and impactful brand identity in the cryptocurrency industry.