So, I'm curious to know, just how big of a deal is Sanrio in China? Are they as beloved there as they are in other parts of Asia, or has their popularity waned over time? Do they have a strong online presence, or is it more of a physical retail thing? Are there any particular Sanrio characters that are particularly popular among the Chinese audience? And, of course, are there any unique challenges or opportunities that Sanrio faces in the Chinese market? I'd love to hear your thoughts on all of this!
5 answers
Silvia
Thu Jul 25 2024
Adding to the success story, the company's profits in China have also witnessed a significant uplift, surging by 19% during the same period.
Martina
Thu Jul 25 2024
Notably, 2020 marked a significant milestone for Sanrio, as it witnessed the first leadership change in its six-decade-long history.
Nicola
Thu Jul 25 2024
Despite the prevailing restrictions and challenges faced by foreign companies in the Chinese market, Sanrio's performance has been nothing short of remarkable.
Caterina
Thu Jul 25 2024
Over the fiscal year ending March this year, the iconic Japanese brand has managed to grow its sales in China by an impressive 39%, reaching a total of 4.7 billion Japanese yen.
AzurePulseStar
Thu Jul 25 2024
This translates to approximately $34.4 million or £28.4 million in revenue, showcasing the resilience and appeal of Sanrio's products among Chinese consumers.