I've been hearing rumors that Alex and Ani may be closing down. Is there any truth to these claims? As a long-time fan of their jewelry, I'm concerned about the future of the brand and want to know if I should be making any alternative plans for my collection. Have there been any official statements or announcements made by the company regarding their status? I'd appreciate any clarification you can provide on this matter.
7 answers
Andrea
Tue Sep 24 2024
In June 2023, Alex and Ani embarked on a strategic realignment by shuttering 20 of its retail stores.
TaegeukChampionCourageousHeartWarrior
Tue Sep 24 2024
The strategic shift underscored the company's dedication to understanding and catering to the evolving demands of its customers.
Silvia
Tue Sep 24 2024
This decisive move, according to then-CEO Scott Burger, was integral to adapting to evolving retail landscapes and consumer preferences.
Lucia
Tue Sep 24 2024
Burger emphasized that the closures were not indicative of a decline but rather a proactive step towards aligning with the shifting tides in the retail industry.
Nicola
Tue Sep 24 2024
Despite the closures, Alex and Ani remained committed to maintaining a robust presence, with seven stores, including the iconic one located within Disney, remaining operational.