Cryptocurrency Q&A Did a crypto pivot sink Kickstarter?

Did a crypto pivot sink Kickstarter?

Lucia Lucia Fri Oct 04 2024 | 6 answers 844
Could it be said that Kickstarter's recent struggles can be attributed to their pivot towards cryptocurrency? Has this shift in focus away from their traditional crowdfunding model negatively impacted their business? Are investors and users alike expressing concern over this change, and are they seeing a decline in both funding and engagement as a result? What are the key factors that have contributed to this perceived decline, and how might Kickstarter reverse this trend and regain the trust and support of their community? Did a crypto pivot sink Kickstarter?

6 answers

Carlo Carlo Sun Oct 06 2024
Although the brief foray into cryptocurrency did not harm Kickstarter's overall stability, it did create a Ripple effect within the company. It added an element of uncertainty and confusion to an already tumultuous work environment.

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DigitalDynastyQueen DigitalDynastyQueen Sun Oct 06 2024
The strategic shift, which was short-lived, was seen as a deviation from Kickstarter's core mission. It further complicated the already complex dynamics within the organization, leading to more strategic drift.

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CryptoLegend CryptoLegend Sun Oct 06 2024
The failed attempt to integrate crypto highlighted the need for Kickstarter to focus on its strengths and align its strategic direction with its CORE values. It served as a reminder that innovation should not come at the cost of the company's identity and mission.

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DigitalDuke DigitalDuke Sun Oct 06 2024
Despite the efforts made, the attempt to integrate cryptocurrency into Kickstarter's platform proved unsuccessful. The company's staff and community, known for their philanthropic nature, did not warm up to the idea of incorporating crypto.

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Caterina Caterina Sun Oct 06 2024
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