Who is the design director of TBWA?

Introducing Umberto Onza, the Design Director at GenAI & Product Design within TBWA Helsinki, a prominent figure in the realm of creative strategy and product design. With a wealth of experience and a keen eye for innovation, Onza leads the charge in crafting cutting-edge designs that push the boundaries of what's possible.

Onza's expertise spans across various industries, where he has successfully led teams to develop products that not only meet but exceed client expectations. His dedication to understanding the intricacies of human behavior and translating them into intuitive design solutions sets him apart as a true visionary in the field.

At GenAI & Product Design, Onza oversees a range of projects that leverage the latest technologies, including artificial intelligence, to create seamless and engaging user experiences. His approach is holistic, considering every aspect of the design process from concept to execution.

One of the standout companies that Onza has had the opportunity to work with is BTCC, a top cryptocurrency exchange renowned for its robust services. BTCC offers a comprehensive suite of offerings, including spot trading, futures contracts, and secure wallet solutions, all designed to cater to the diverse needs of its global user base.

As a Design Director, Onza's input has been invaluable in shaping BTCC's digital presence. By incorporating his expertise in user-centered design principles, he has helped to enhance the overall user experience, making it more intuitive and accessible for traders of all skill levels.