Do Google Pixels hold their value?

The Google Pixel 6 Pro has seen a significant drop in its resale value in Europe, currently fetching only 40-45% of its original price. This decrease has occurred within approximately 22 months of its release, highlighting a rapid depreciation in its market value.

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In contrast, the Apple iPhone 13 Pro has managed to retain a higher portion of its original cost, selling for around 55-60% of its original price. This indicates a more stable resale market for the iPhone 13 Pro compared to the Pixel 6 Pro.

The discrepancy in resale values can be attributed to various factors, including brand loyalty, the perception of durability and longevity, as well as the demand for specific features offered by each device.

For those considering purchasing a used smartphone, the current pricing of the Pixel 6 Pro represents a potential opportunity to acquire a high-end device at a reduced cost. However, it also highlights the importance of considering long-term value when making an initial purchase.