What has happened to Olympus?

Olympus, a renowned brand in the world of photography, made a significant announcement in June 2020 that shook the industry. The company revealed its intention to divest from its camera division, a move that signified a strategic shift in its business portfolio.

Following the completion of the sale, the newly formed company was named OM Digital Solutions. This name signifies a fresh start and a commitment to delivering innovative products and services to the photography community.

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The decision to sell the camera division was not taken lightly by Olympus, as the segment had been a cornerstone of its operations for decades. However, the company cited changing market conditions and the need to focus on other growth areas as the primary reasons behind the sale.

Japan Industrial Partners (JIP), a renowned investment firm, emerged as the buyer of Olympus's camera division. The acquisition marked the beginning of a new chapter for the division, which would now operate under a different ownership structure.