Can you sell below map pricing?

The purpose of MAP is to prevent retailers from engaging in aggressive price wars that could potentially undermine the brand's image and value. By setting a floor for advertised prices, manufacturers aim to maintain a sense of exclusivity and preserve the brand's premium positioning.

It's important to clarify that MAP does not prohibit retailers from offering discounts or promotions that lower the selling price below the MAP. Retailers are free to negotiate and offer deals to customers as long as these lower prices are not advertised publicly.

For instance, a retailer could choose to sell a product in-store at a price below its MAP, but would be required to keep this discounted price confidential and not advertise it widely. This way, the brand's MAP policy remains intact, while still allowing retailers some flexibility in pricing.

The concept of Minimum Advertised Price (MAP) is a marketing strategy employed by manufacturers to maintain a consistent pricing structure across various retailers. It serves as a guideline for the lowest price at which a product can be advertised, without necessarily dictating the actual selling price.

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