I am trying to understand PRIZM and I want to know how many segments are included in this
market segmentation system.
11 answers
GeishaWhisper
Fri Nov 15 2024
PRIZM Premier categorizes its audience into 68 distinct segments.
KatanaSword
Fri Nov 15 2024
These segments are determined based on socioeconomic factors.
BlockchainLegendary
Fri Nov 15 2024
Income is one of the key criteria used for segmentation.
Nicola
Thu Nov 14 2024
The platform also recognizes 14 Social Groups, providing a comprehensive view of its user base.
charlotte_clark_doctor
Thu Nov 14 2024
Education also plays a significant role in defining these segments.