I'm wondering if parachute is considered a luxury brand. I've seen their products in some high-end stores, but I'm not sure if they fit the luxury category or not.
7 answers
CherryBlossomFalling
Mon Nov 25 2024
Our collaboration with Ariel Kaye, the founder, has been instrumental in shaping the brand from its inception.
Andrea
Mon Nov 25 2024
The journey began with the creation of the company name, which carries a unique significance.
Lucia
Mon Nov 25 2024
The name "Parachute" is inspired by the graceful movement of a sheet as it flows down when making the bed.
benjamin_doe_philosopher
Mon Nov 25 2024
This imagery is intertwined with the brand's ethos, emphasizing the elegance and comfort of its products.
PulseEclipse
Mon Nov 25 2024
Parachute holds a prominent position as one of the leading direct-to-consumer luxury bedding brands in the nation.