Cryptocurrency Q&A
Why are loyalty programmes Rethinking the Token airdrop tack?
Why are loyalty programmes Rethinking the Token airdrop tack?
Federico
Sun Nov 24 2024
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7 answers
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I'm interested in understanding why loyalty programs are reconsidering the token airdrop approach. I want to know the reasons behind this shift in strategy and how it affects customer engagement and retention.
7 answers
Martino
Tue Nov 26 2024
Loyalty programmes have emerged as a new marketing strategy in the cryptocurrency space.
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KimonoGlory
Tue Nov 26 2024
Previously, projects often resorted to token airdrops to attract users.
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IncheonBeauty
Tue Nov 26 2024
In an airdrop, projects distribute free crypto tokens to users, hoping to gain popularity and traction.
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Caterina
Mon Nov 25 2024
However, the effectiveness of this strategy has been questioned recently.
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EtherealVoyager
Mon Nov 25 2024
Many airdrops have failed to retain users in the long run.
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