Half of Top 10 Most Valuable Companies Investing in Metaverse Hardware Development
By:Z, Enzo
The metaverse is dead, long live the metaverse. According to a report from South Korea’s The Elec, Microsoft is gearing up to challenge Apple’s Vision Pro headset with new hardware, developed in collaboration with Samsung. This emerging partnership signals a significant shift as five of the top ten most valuable companies by market capitalization – Apple, Google, Meta, Microsoft, and Nvidia – are now actively engaged in developing cutting-edge metaverse equipment. The report reveals that Microsoft intends to order hundreds of thousands of OLED panels from Samsung for a device slated for mass production in 2026. While that may seem like a distant future, details are already emerging about this upcoming technology. The Verge reports that the device will focus on spatial computing, offering a distinct experience compared to virtual reality. Although The Verge clarifies that the headset isn’t specifically designed for the metaverse, any display device, from computer monitors to spatial computing headsets, can provide an interface to “the metaverse,” with the latter offering a deeper level of immersion.
Metaverse Hardware: The Next Big Thing?
The metaverse, like the internet, isn’t confined to a single space. Those engaging with metaverse apps have a range of interfaces to choose from, just as they do with other digital communication platforms: screens. Whether it’s the large screens of TVs or the smaller ones within VR headsets, options abound. Contrary to what the tech media might suggest, the market for both “virtual reality” and “metaverse” hardware is thriving, not dying. Despite the marketing buzz and confusion surrounding the term “metaverse” in recent years, the facts paint a different picture. Apple, for instance, is already developing the next iteration of its Vision Pro, a spatial computing device embraced by more than half of the Fortune 500 companies.
Google is collaborating with its longstanding partner, Magic Leap, on a cutting-edge mixed-reality headset, overcoming previous setbacks in their partnership. Meta, which rebranded from “Facebook” to underscore its pivot to metaverse technology, continues to invest billions in its metaverse initiatives. As the race to onboard the masses into the metaverse heats up, Nvidia stands to gain significantly. Its GPUs are crucial for bringing digital worlds to life, powering both the graphics and AI components. If reports from The Elec are to be believed, Microsoft’s latest project means that half of the top ten global companies by market capitalization are now developing innovative metaverse hardware.
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