Recommended
Leaked Data Reveals Twitter Shills’ Alleged Profits
2022/04/20By:
The spreadsheet was shared by self-styled “on-chain sleuth” @zackxbt — and features the American actress Lindsay Lohan.
It’s unable to verify whether the pricings included on this document are real — and there’s no suggestion that any of these influencers are breaking the law.
Many countries require high-profile social media users to include the #ad hashtag whenever they are being paid for a promotion — a practice that Lohan has followed on previous accounts.
Lohan has previously tweeted about the performance of cryptocurrencies including Bitcoin and Ether — and has launched her own collection of non-fungible tokens.
According to the spreadsheet, Lohan charges $25,000 for a shill tweet and $20,000 for a retweet — or $35,000 for a “package deal” that includes two tweets and one retweet. But she is yet to publicly comment on the claims.
This makes her the most expensive influencer on this list — a revelation that’s perhaps unsurprising given how she has more than 8.2 million followers on Twitter.
Others charge far less for a promotion. One of them, Dapp Centre, sought to play down the claims… and said he is transparent about how much he charges, tweeting:
“All you had to do is DM me for my prices man, I would have told you … #AD = paid promotion.”
In a follow-up tweet, he added:
“All respects to @zachxbt for bringing transparency and accountability to crypto! There are a lot of scammers and bad characters out there.. and if you’re in this space long enough you will likely become a victim of a scam at some point. It’s a problem and it needs to be addressed!”
A Promotion World
After posting the tweet on Monday, @zachxbt alleged that “the vast majority” of names on the list perform “undisclosed shills” — meaning followers wouldn’t be aware that they had been paid to post.
Advertising regulators have reacted with alarm to the rise in crypto marketing campaigns seen on social media, amid concerns that they trivialize investing large sums of money and fail to fully disclose the dangers associated with investing in volatile assets.
Questions have also been raised on how much due diligence these influencers perform on the crypto projects they promote — even if they do make clear that their tweets are advertisements.
As reported, Spain recently unveiled an innovative new law that targets influencers — meaning they’ll have to contact the National Securities Market Commission if they’re planning a mass advertising campaign that targets at least 100,000 people… 10 days in advance.
The fine for failing to comply with the rules could be as high as $340,000.
Last year, the Financial Conduct Authority in the U.K. criticized celebrities who promote “untested” cryptocurrencies — and singled out Kim Kardashian West for her endorsement of Ethereum Max.
She posted about the altcoin on her Instagram page, which at the time had 250 million followers, which FCA chairman Charles Randell said was “may have been the financial promotion with the single biggest audience reach in history.”
![](/mask.png)
Register now to begin your crypto journey
Download the BTCC app via App Store or Google Play
Follow us
Scan to download
- Terms & Agreement
Quick Links
Risk warning: Digital asset trading is an emerging industry with bright prospects, but it also comes with huge risks as it is a new market. The risk is especially high in leveraged trading since leverage magnifies profits and amplifies risks at the same time. Please make sure you have a thorough understanding of the industry, the leveraged trading models, and the rules of trading before opening a position. Additionally, we strongly recommend that you identify your risk tolerance and only accept the risks you are willing to take. All trading involves risks, so you must be cautious when entering the market.
The world’s longest-running cryptocurrency exchange since 2011 © 2011-2024 BTCC.com. All rights reserved