WWE and Fanatics Cooperate to Launch NFT Transaction Card and More

Fanatics Collectibles Will Become a Supplier of WWE Entities and Digital Transaction Cards.

Professional wrestling company WWE (NYSE: WWE) and sports betting company fanatics have cooperated to issue NFT trading cards. According to the transaction, fanatics will use its digital sports platform to design and launch NFT transaction card. The sports and entertainment partnership is “long-term” and will launch “e-commerce and licensed goods” as well as physical, digital and NFT transaction cards. Specifically, the deal will produce goods and souvenirs and launch a new WWE online store to sell goods. Candy digital is the NFT Department of fanatics and will become one of WWE’s NFT partners.

This partnership will enable WWE fans to show their enthusiasm on the fanatics platform. Fanatics reiterated that these products will enable WWE fans around the world to celebrate their superstars, big events and the whole WWE brand. It is worth noting that fanatics commerce, fanatics collectibles and candy digital will cooperate in this transaction.
Vince McMahon, chairman and CEO of WWE, commented on the partnership and expressed appreciation to Michael Rubin, CEO of fanatics. McMahon added that fanatics is an industry leader and Rubin is a visionary.

“We believe that this multi platform partnership will set a new standard for WWE e e-commerce, clothing and commodities, and provide our fans around the world with more ways to participate in WWE and our superstars than ever before.”

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Details of Long-term Cooperation Between Fanatics and WWE

In addition, fanatics and WWE team have been expanding business internally for many years and will work closely together. Fanatics will also include the right to create, produce and distribute a real-time on-demand product line in memory of WWE Superstars. These collections will also be used to celebrate WWE’s unique moment. In addition, fanatics will launch WWE store exclusively soon. This e-commerce and mobile destination will give WWE fans worldwide access to WWE products. Commodity categories include clothing, champion belts, headwear and other accessories and commodities.

Exclusively, fanatics collectibles will become a supplier of WWE entities and digital transaction cards. As of press time, WWE shares rose 2.44% to $62.49 in after hours trading. The company has been increasing in the past year, up 9.03%. Although the professional wrestling company has jumped by nearly 24% since the beginning of this year, it has also increased by 24.57%. WWE has increased by 2.78% in the past month and 0.305 in the past five days.