churn | BTCC Knowledge

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Churn, ce qu’il faut retenir. Le churn, ou le taux d’attrition, est un indicateur marketing clé dans les entreprises. Surtout celles qui vendent des abonnements, comme les logiciels SaaS. Il permet de mesurer les pertes de clients. Et, par le jeu des vases communicants, les pertes de revenu.

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