What is Nike's swoosh?

What Is Nike's .SWOOSH? Nike's .SWOOSH will be a platform for all of Nike's virtual creations, including a marketplace to buy and trade virtual collectibles (i.e. digital shoes or jerseys) as well as a membership layer via its own domain "swoosh.nike."

What is Swoosh?

Join Us. .SWOOSH is a new community experience, designed to give you the opportunity to co-create the future of Nike. Build your collection. Display it, trade it, or flex Nike virtual creations as wearables in games or other immersive experiences. Get special access or content, and pre-order upcoming drops.

How do I join Swoosh?

HOW DO I JOIN .SWOOSH? .SWOOSH is Nike’s new community experience and home to Nike virtual creations. Access to .SWOOSH is currently available only through access codes since we’re in a closed beta phase.