Why did NGS crypto change its name to 'hiddup'?

Could you please elaborate on the reasoning behind the decision to rename NGS crypto to 'hiddup'? Was there a specific reason or motivation that led to this change? Was it a strategic move to rebrand and reposition the company in the market, or was it a response to some external factor? Additionally, how does the new name 'hiddup' align with the company's vision, mission, and values? I'm curious to understand the thought process behind this decision and how it will impact the future of the cryptocurrency.