I'm trying to figure out what would be considered a good cost per acquisition for my business. I want to know the ideal amount I should be paying to acquire a new customer.
6 answers
SkylitEnchantment
Mon Nov 18 2024
Determining a good cost per acquisition is crucial for businesses.
Valentina
Mon Nov 18 2024
The ratio that signifies a healthy acquisition cost is 3:1.
Tommaso
Mon Nov 18 2024
This means the cost to acquire a customer should be ideally three times lower than the customer's lifetime value (CLV).
Nicola
Mon Nov 18 2024
CLV represents the total revenue a customer generates during their entire relationship with the company.
mia_anderson_painter
Sun Nov 17 2024
By maintaining a 3:1 ratio, businesses ensure they are not overspending on customer acquisition.